If your website was an employee, would you promote it, demote it, or fire it?
After studying more than 500 firm websites, including those of the Architect TOP50, Bryon McCartney, Chief Creative Strategist at Archmark Branding & Marketing, has come to the conclusion that most firms have not identified a clear role for their website.
It’s like having an employees without a clear job description, and no expectations for performance results.
Rather than using their website as an opportunity to build and strengthen relationships with prospects, partners, and promoters, many firms default to the WEB 1.0 mentality of using their website as a brochure.
Times and technology have changed, but so have website visitors, and their expectations. Research shows that most AEC buyers will visit your website before hiring your firm, more importantly, an equal number of those buyers will eliminate firms from consideration because of their websites.
Join Bryon as he explores five key opportunities firms need to consider to make their website a key player in the business development process.
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