Overview: This seminar will take a deeper look at what it takes to build a strong brand in AEC. It includes a unique perspective that focuses broadly on the employee experience as the driver of the brand and the client experience. From recruits to the community, all audiences are examined with tangible tactics and strategies to build a brand that drives firm performance.
Summary Details: - Two-week program, with one-hour meetings each week of live content - Taking place on Zoom meetings so participants are able to network with the instructors as well as the other participants - Three credit hours
Discussion Topics Include: - Understand and acknowledge your audiences - Developing your brand with your people - Managing brand equity - Importance of the internal support team - The investment cycle - Keeping your brand strong with communications Who Should Attend? - Firm leaders - HR Professionals - Marketing Professionals
Continuing Education: Attendees of this seminar earn 2 LU/2 PDH/.2 CEU of continuing education credits! Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects, and SMPS.
Want to sponsor? Contact us to find out more.