PREMIUM ONLY: The Principals Academy - VIRTUAL SEMINAR (Starting October 13, 2020)

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With the uncertainty of traveling to In-Person events, Zweig Group has created a NEW virtual seminar program. This is a 6-week program of 2 hours each week of a live zoom meeting with our seminar instructors. These meetings will be a mix of presentations as well as open-ended Q&A sessions. This will be the same great content that is taught during our in-person The Principals Academy seminar that has trained over 800 attendees in the last 5 years.

The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Zweig Group’s CEO Chad Clinehens, PE, and Zweig Group's Managing Principal, Jamie Claire Kiser, as well as the firm’s top line up of advisors.

Zweig Group’s leadership team draws from our 30+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way you can spend learning to build your career and your firm.

Summary Details:

6-week program, with 2-hour meetings each week of live content The same content that is taught during the In-Person The Principals Academy seminar Taking place on a Zoom meeting, participants are able to network with the instructors as well as the other participants 12 credit hours Registration Includes:

6 live meetings with the Zweig Group instructors The same highly-rated seminar content will be taught in the convenience of your own home/office Polls, quizzes and interactive material that will keep participants engaged Participants will also get the recorded sessions to look back on for years to come A comprehensive seminar workbook


Pre-Seminar Meet & Greet Happy Hour - Monday, October 12, 2020 from 4:00 PM - 5:00 PM CT

Week One: MODULE ONE - Tuesday, October 13, 2020 from 11:00 AM-1:00 PM CT

Welcome & Introductions What It Means to be A Principal/Owner/Leader Business Planning Week Two: MODULE TWO - Tuesday, October 20, 2020 from 11:00 AM-1:00 PM CT

Recruiting and Retention (Chad Coldiron) Tax Strategies to Improve Your Bottom Line (CTA) Week Three: MODULE THREE - Tuesday, October 27, 2020 from 11:00 AM-1:00 PM CT

Marketing and Business Development (Chad Clinehens) Week Four: MODULE FOUR - Tuesday, November 3, 2020 from 11:00 AM-1:00 PM CT

Driving Financial Results (Jamie Claire Kiser) Week Five: MODULE FIVE - Tuesday, November 10, 2020 from 11:00 AM-1:00 PM CT

Ownership Transition Strategies (Will Swearingen) Mergers and Acquisitions (Jamie Claire Kiser) Week Six: MODULE SIX - Tuesday, November 17, 2020 from 11:00 AM-1:00 PM CT

Leadership (Phil Keil) Principals Roundtable (All)


Chad Clinehens, President & CEO, Zweig Group

Jamie Claire Kiser, Managing Principal, Advisory Services, Zweig Group

Chad Coldiron, Director, Executive Search, Zweig Group

Phil Keil, Director, Strategic Services, Zweig Group

Will Swearingen, Director, Ownership Transition, Zweig Group

Dawson Fercho, Vice President, CTA

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